Wearebig Is a Large Department Store Chain and Is Planning

question 19

Multiple Choice

Wearebig is a large department store chain and is planning to open a new store in a city in southern Manitoba.The location was chosen because the city's size should provide an excellent customer base for the store.Residents of a small,neighboring town are excited that the store will be open and plan to shop there as well.The residents of the small town are most probably __________ stakeholders and Wearebig should adopt a strategy to ____________.

• A) supportive; provide information to reinforce this position
• B) low priority; provide information to reinforce this position
• C) supportive; promote their involvement with other supporters
• D) low priority; promote their involvement with supporters
• E) None of the answers.

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Definitions:

Response Set

A pattern of responses a person consistently shows across different situations or measures.

Social Desirability Bias

The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others, sometimes leading to inaccuracy in self-reporting.

Content

The information and experiences that are directed towards an end-user or audience, including the substance and information communicated through various media.

Experimenter Bias

The influence of the experimenter's expectations or personal beliefs on the outcome of a study, potentially skewing the results.