A Furniture Store Has Just Discovered That the Lumber Used

question 75

Multiple Choice

A furniture store has just discovered that the lumber used to make its furniture is from an ancient forest.Later that week they received a letter from an environmental group stating that all furniture stores using lumber from ancient forests are receiving this letter as a warning to find alternate sources for their lumber or the store will be picketed.This furniture store is in what stage of the issue life cycle?

• A) Peak
• B) Prominent
• C) Growth
• D) Increasing
• E) Awareness

---

Definitions:

Joiners

Individuals or entities that become part of a group, organization, or partnership.

Social Technographics

A classification of individuals based on their participation in technology-related social activities, such as content creation, sharing, and networking.