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Sometimes consumers face challenges in exercising their sovereignty because:
Outgroup Homogeneity
The tendency to view members of an outgroup as more similar to one another than members of one's own group (ingroup).
Wealthy People
Individuals possessing a significant amount of capital, assets, or resources, well above the financial average of the general population.
Ill-Gotten Gains
Profits or benefits acquired dishonestly or through unethical means.
Just-World Phenomenon
A cognitive bias that leads individuals to believe that the world is inherently fair, leading them to rationalize an unwarranted, good or bad situation as deserving.
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