Suppose an Independent Variable Does Not Have Any Effect on the Dependent

question 53

Multiple Choice

Suppose an independent variable does not have any effect on the dependent variable in a single-factor experiment.Which of the following is one of the reasons for being cautious about saying that the independent variable is irrelevant?

• A) We know the independent variable could interact with another independent variable when used in a complex design.
• B) We can assume this independent variable would not have an effect if different levels of the variable had been tested.
• C) We know that experiments in which an independent variable does not have an effect are inherently uninterpretable.
• D) We know that single-factor experiments cannot be used to identify relevant independent variables.

---

Definitions:

Marketing Communication

The use of various tools and channels to deliver messages about a product or service to target customers, aiming to achieve business goals.

Right Audience

The specific group of people a company targets with its marketing and advertising efforts, based on characteristics relevant to the product or service.

Right Media

A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.

Integrated Marketing Communications

A strategic approach to ensure that all forms of communications and messages are carefully linked together to present a unified and seamless experience to consumers.