A Marketing Researcher Wants to Test the Effectiveness of Three

question 25

Multiple Choice

A marketing researcher wants to test the effectiveness of three different types of advertisement.Participants will respond to 50 examples of each type of advertisement so that the researcher can determine each person's preference.What type of design is this researcher using?

• A) conditional repeated measures design
• B) partial repeated measures design
• C) complete repeated measures design
• D) incomplete repeated measures design

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Definitions:

Managed Care

Health care system in which there is administrative control over primary health care services. Redundant facilities and services are eliminated, and costs are reduced. Preventive care and health education are emphasized.

Prevention

The act of stopping something from happening or arising, often referring to measures taken to prevent diseases or accidents.

Illness Care

The management and treatment of a patient suffering from disease or injury.

Minimum Data Set

A standardized set of clinical and functional status elements that forms the foundation of the comprehensive assessment for all residents of long-term care facilities or settings.