Low Response Rates That Result When Respondents Fail to Return

question 71

Multiple Choice

Low response rates that result when respondents fail to return a completed mail survey are a major factor leading to response rate bias.These low response rates pose a potential problem because

• A) a carefully selected convenience sample becomes a probability sample.
• B) segments of the population may be overrepresented or underrepresented in the final sample.
• C) only surveys with a 100% response rate can be interpreted.
• D) the sample size becomes smaller than the researcher intended.

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