One Way to Minimize the Likelihood That Respondents Might View

question 50

Multiple Choice

One way to minimize the likelihood that respondents might view questions as "loaded" for a survey on controversial topics is to

• A) use funnel questions to direct people to survey questions that are not controversial.
• B) use leading questions first to make sure the respondents agree with the survey topic.
• C) ask people with a range of perspectives on the topic to review and edit the questions for potentially offensive wording.
• D) use emotional words that represent both sides of the controversial topic so that the survey is not biased.

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Definitions:

Repos

Short for repurchase agreements, a form of short-term borrowing for dealers in government securities.

Federal Funds

Funds in a bank’s reserve account at the Federal Reserve Bank.

SEC Registration

The process by which securities are registered with the Securities and Exchange Commission, a requirement for securities to be legally sold to the public in the United States.