A Researcher Develops a Measure of the "Self-Esteem" Construct

question 27

Multiple Choice

A researcher develops a measure of the "self-esteem" construct.One item on the questionnaire states,"I generally feel good about myself." Another item states,"I think I'm not a very good person." The researcher likely uses these two items to protect against possible problems associated with

• A) response bias.
• B) leading questions.
• C) selection bias.
• D) the order of questions.

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Definitions:

Segment Margin

The amount of profit or loss generated by an individual segment of a business after deducting direct and traceable costs.

Net Operating Income

The income yielded by a company's primary activities, not including costs or earnings from activities outside its main operations.

Variable Costing

A costing method that includes only variable production costs—direct materials, direct labor, and variable manufacturing overhead—in product cost.

Operating Results

The outcome of a company's core business activities, including revenue generation and expenses, over a specific period.