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Describe an REA data model.
Individual Branding
A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.
Brand Names
names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.
Market Segment
A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.
Product Development
The complete process of bringing a new product or service to market, from the initial idea through design, creation, and finally, introduction to consumers.
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