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Clemente Santiago has formed a business that sells carved gourmet coconuts.He has hired five employees.The most senior is Mary,who manages the carving process.Jane is the newest employee.She collects the coconuts.Joe takes calls from unhappy customers.Tom tosses finished coconuts into the sea,sending them to the wholesaler.Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Annie performing?
Licensing/Franchising
A business method where a company (franchisor) allows others (franchisees) to operate a business using its trademark, model, and processes in exchange for a fee.
Cultural Awareness
The understanding and recognition of the differences and similarities between various cultures, including beliefs, values, practices, and social norms.
Raw Materials
The basic substances or components that are processed to manufacture goods or products.
Financial Resources
Refers to the funds that are available to a business or individual for spending in various operations or investments.
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