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For a one-component system, at the triple point
Purchase Decisions
The process by which consumers identify needs or desires, gather information, evaluate alternatives, make the buying choice, and reflect on the satisfaction with the purchase.
Consumer Decision-Making Process
The stages a consumer goes through, from identifying a need to post-purchase evaluation, in choosing a product or service.
Hierarchy Of Effects Model
A marketing model that outlines the sequential steps consumers typically go through, from awareness of a product to purchase decision.
Product Awareness
The extent to which potential customers recognize or are familiar with a product or brand.
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