Ridge Is the Manager of a Motel

question 31

Multiple Choice

Ridge is the manager of a motel. As a condition of his employment, Ridge is required to live in a room on the premises so that he would be there in case of emergencies. Ridge considered this a fringe benefit, since he would otherwise be required to pay $800 per month rent. The room that Ridge occupied normally rented for $70 per night, or $2,100 per month. On the average, 90% of the motel rooms were occupied. As a result of this rent-free use of a room, Ridge is required to include in gross income.

• A)$0.
• B)$800 per month.
• C)$2,100 per month.
• D)$1,890 ($2,100 × .90).
• E)None of these.

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Definitions:

New Products

Items or services introduced to the market offering novel features or benefits not previously available.

Brand Revitalization

The strategy of reviving a declining brand through various means such as rebranding, innovation, or marketing to increase its market share and relevance.

Rebranding

The process of changing the corporate image of an organization, including its visual identity, messaging, and branding strategy, often aimed at repositioning the brand in the market or reaching new audiences.

Recouping

The act of recovering money spent or lost through subsequent earnings or savings.