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Last year, Amos had AGI of $50,000. Amos also had a diamond ring stolen which cost $20,000 and was worth $17,000 at the time of the theft. He itemized deductions on last year's tax return. In the current year, Amos recovered $17,000 from the insurance company. Therefore, he must include $11,900 in gross income on the tax return for the current year.
Needs
Refers to the essential requirements that individuals or organizations strive to fulfill, such as food, shelter, security, or business resources.
Influence Demand
The process of shaping consumer’s desire for a product or service through marketing strategies, economic factors, and social trends.
Marketing Mix
The combination of factors that a company can control to influence consumer's purchasing decisions, traditionally identified as product, price, place, and promotion.
Marketing Mix
A set of marketing tools that a firm uses to pursue its marketing objectives in the target market, traditionally identified as product, price, place, and promotion.
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