Examlex
What is a highly compensated employee?
Mixed Branding
A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.
Generic Branding
Products marketed without a branded name, typically featuring basic packaging and lower prices, aiming at cost-conscious consumers.
Mixed Branding
A strategy where a company markets products under various brand names, each with a distinct image and demographic appeal.
Product Line Extensions
Introducing additional items in the same product category under the same brand name, often to target a new segment.
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