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The yield curve plots the relationship between time to maturity and yield.
Central-Route Processing
A method of persuasion that involves deeply processing the content of a message, considering the arguments and evidence in detail.
Peripheral-Route
A method of persuasion that relies on superficial cues, rather than logical arguments, to influence people's attitudes or behaviors.
Cognitive-Route
The path of cognitive processing that an individual takes to evaluate messages and make decisions.
Prime Candidate
A highly suitable person for a certain position or opportunity based on their attributes or qualifications.
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