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-Given the above data,calculate the quick ratio for the firm for 2009.
Intangibility
A characteristic of services that cannot be seen, touched, or measured before they are bought.
Off-Peak Pricing
Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.
Capacity Management
Integrating the service component of the marketing mix with efforts to influence consumer demand.
Intangible
Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.
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