Examlex
The cause and effect method of matching is based upon the costs attach concept.
Mere Exposure Effect
The mental effect where individuals start favoring items simply because they have become acquainted with them.
Balance Theory
A psychological theory suggesting that individuals strive for consistency and balance in their relationships and beliefs within a triad of entities (P-O-X model).
Attitudes
A learned tendency to evaluate things in a certain way, which can include evaluations of people, issues, objects, or events.
Subjective Norms
Individual beliefs about how people they care about will view their behavior in a given context.
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