Do Frequent Flyer Points Give Rise to a Liability for an Airline

question 30

Essay

Do frequent flyer points give rise to a liability for an airline? Discuss.

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Definitions:

Reciprocal

Reciprocal involves a mutual or cooperative exchange of actions or relations, such as mutual respect, or in mathematics, as a mathematical expression indicating inverseness.

Rewarding

pertains to the act of providing a positive response or reinforcement following a desired behavior, increasing the likelihood of the behavior's recurrence.

Proximal

Situated nearer to the center of the body or the point of attachment.

Reciprocity

A social principle that involves exchanging things with others for mutual benefit.