Examlex
"Most researchers now accept that the most appropriate approach depends on the nature of the research question being considered".J.Godfrey,et el,'Accounting Theory',7th Ed.p.5.p.30.Compare the scientific method with the naturalistic approach to accounting research.
Prefrontal Cortex
The part of the frontal lobes of the brain located at the front of the frontal lobe, involved in complex behaviors such as planning, decision making, and moderating social behavior.
Phineas Gage
A historically significant case in the study of neuroscience and psychology, where a man survived a severe brain injury that dramatically changed his personality and behavior.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Sunk Cost
A past expense that has already been incurred and cannot be recovered, which should not influence ongoing or future decisions.
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