A Risk Averter Is Someone Who

question 36

Multiple Choice

A risk averter is someone who

• A)never takes risks.
• B)expects adequate compensation for undertaking risky investments.
• C)limits his or her investments to insured savings accounts.
• D)avoids risk by simply not investing.

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Definitions:

Benefit Segmentation

A strategy in marketing that categorizes a market into various segments, focusing on the distinct advantages customers look for in a product.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

The division of a customer base into groups based on their loyalty levels, aiming to tailor marketing efforts and rewards to different segments to encourage repeat business.

Benefit Segmentation

A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.