Examlex
Segment expenses as not including:
Market Research Activities
Comprise various tasks and processes used to gather, analyze, and interpret data about a market, including customer preferences, competition, and trends.
Marketing Research Process
A systematic series of steps to identify and solve marketing problems through the use of scientific research methodologies.
Strategic Planning
A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Managerial Decision
A decision-making process by managers that involves choosing between possible solutions to a problem to achieve the best possible outcome for their organization.
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