Examlex
Examples of elements of a business that commonly make up goodwill are:
Impact
The strong effect or influence that an event, action, or decision has on something or someone.
Buzz
Informal communication or excitement surrounding a product, service, or event, often seen as a form of marketing.
Word of Mouth
The informal transmission of information, opinions, or recommendations from person to person.
Highest Resources
The most significant or valuable assets, whether physical, financial, or human, available to an individual, organization, or nation.
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