Examlex
Return on equity can be expressed mathematically as "(net profit margin)(total asset turnover)(equity multiplier)."
Pure Competition
A market structure characterized by an extensive number of small sellers, selling identical products, with no single seller able to influence market prices.
Price Takers
Market participants who accept the prevailing market price as they cannot influence it due to their small market share.
Pricing Strategies
Plans or methods used by businesses to set prices for their products or services in order to maximize profitability and market share.
Pure Competition
A market structure characterized by a large number of small firms, a homogeneous product, and free entry and exit which leads to price taking behavior.
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