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Generally speaking, the higher the Price-to-Sales ratio, the better.
Social Cause
A societal issue or cause that individuals or organizations actively work to address or support, often to promote change.
Brand Purpose
The underlying intent behind a brand that goes beyond selling products or services, often related to societal impact or values.
Higher-Order Motive
Psychological needs that go beyond basic physical needs, focusing on personal growth and fulfillment.
Deficit
A situation where expenditures exceed income or imports surpass exports in an economic context, leading to a shortfall.
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