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Attorney Kate Sandberg needed to upgrade the basic office software (such as MS Office)for her small firm.She asked her paralegal,Mary Worth,to research and purchase a new suite of office applications for their existing computer hardware.Most of the computers in the office were at least 4 years old.What information about the computers should Mary carefully review? What factors are most important to consider when selecting the software?
Price Takers
Firms or individuals who accept the market price as given and have no influence to change it due to their small market share.
Market Price
The prevailing rate at which a service or asset is traded in the free market.
Standardized Product
Goods or services that are uniform in quality and performance, allowing them to be interchangeable among consumers.
Market Share
The segment of a market dominated by a specific company or product.
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