Examlex
In a database,the information in a horizontal row is called a __________
Sensory Marketing
Marketing that engages consumers’ senses and affects their behaviors.
Perception
The process by which individuals interpret and organize sensation to produce a meaningful experience of the world.
Sensation
The physical process during which our sensory organs—those involved with hearing, smell, sight, touch, and taste—respond to external stimuli.
Low-involvement Purchase
Buying decisions that are made with minimal research and thought because the product is inexpensive or perceived as low risk.
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