Examlex
OCR technology
Viral Marketing
A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using online platforms to achieve a rapid spread.
Marketer-initiated
Actions or strategies started by marketers to engage customers, promote products, or understand consumer needs.
Social Networking
A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.
Yield Management Pricing
Charging different prices to maximize revenue for a set amount of capacity at any given time.
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