A Bottom-Up Approach to Sales Forecasting Begins with

question 75

Multiple Choice

A bottom-up approach to sales forecasting begins with

• A) a firmwide sales objective.
• B) a departmental head forecast.
• C) a talk with the customer.
• D) none of the above.

---

Definitions:

Masculinity-femininity

A cultural dimension that describes the degree to which a society reinforces traditional masculine and feminine roles.

Assertiveness

is the quality of being self-assured and confident without being aggressive.

Materialism

The philosophical belief in material objects and physical comfort as paramount, or a societal focus on wealth and consumer goods.

Loose Culture

A culture that has relaxed social norms and allows conformity by members to vary a good deal.