Fox Entertainment Is Evaluating the NPV of Launching a New

question 49

Multiple Choice

Fox Entertainment is evaluating the NPV of launching a new iPet product.Fox paid a market research firm $120,000 last year to test the market viability of iPet.Fox Entertainment should treat this $120,000 as a ____ for the capital budgeting decision now confronting the firm.

• A) fixed cost
• B) opportunity cost
• C) sunk cost
• D) cannibalization cost

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Definitions:

Related Table

In databases, a table that is connected to another table through a common field, enabling relational data management.

Referential Integrity

A concept in relational databases ensuring that relationships between tables remain consistent, typically enforced through the use of foreign keys.

Subdatasheet

A feature in databases that allows a user to view and edit related data from another table or query embedded within the main table.

Field's Properties

Attributes or settings that define characteristics of a database field, such as type, size, and default value.