A Panel Consensus Formed by Providing Feedback Without Direct Identification

question 4

Multiple Choice

A panel consensus formed by providing feedback without direct identification of individual positions is called:

• A) panel consensus.
• B) qualitative analysis.
• C) the Delphi method.
• D) personal insight.

Understand the impact and uses of direct marketing in reaching target audiences.

Recognize the importance and types of non-personal promotional communication.

Comprehend the concept of integrated marketing communications and its importance in creating a consistent message.

Grasp the significance of public relations within the promotion mix.

---

Definitions:

Replacement Cost

The current cost of replacing an asset with another of similar kind and same utility without considering depreciation.

Non-Cancellable

Describes a contract or agreement that cannot be terminated or annulled by either party without facing penalties.

Fixed Price

Refers to the set cost of a good or service that does not change regardless of variations in the market or production costs.

Purchase Obligation

An agreement that legally binds a company to buy a specified amount of goods or services at predetermined prices in the future.