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Markup on Cost. Radon Detectives, Inc., offers radon testing to homeowners in the Bethlehem, Pennsylvania area. The company recently initiated a policy of matching the lowest advertised competitor price. As a result, Radon Detectives has been forced to reduce the average price for radon tests by 1%, but has enjoyed a 3% increase in demand. Meanwhile, marginal costs have held steady at $30 per test.
A. Calculate the point price elasticity of demand for radon tests.
B. Calculate Radon Detectives' optimal price and markup on cost.
Photosynthesis
The process by which green plants, algae, and some bacteria convert light energy, usually from the sun, into chemical energy stored in glucose, producing oxygen as a byproduct.
Aerobic Life
Life forms that require oxygen for their metabolic processes, typically through respiration, to produce energy.
Calvin Cycle
A series of biochemical reactions that take place in the chloroplasts of photosynthetic organisms to synthesize glucose.
NADPH
A coenzyme involved in anabolic reactions, serving as a reducing agent that donates electrons in various biochemical reactions.
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