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Incremental Analysis. St. Thomas Printing Company is a small printer serving the greater Minneapolis-St. Paul metropolitan area. The company recently bid on a government contract for the printing of a new pamphlet explaining phone scams. St. Thomas Printing has incurred bid development and marketing expenses of $250 prior to submission of the bid. The bid was based on the following projected costs:
Negative Reinforcement
A behavioral concept where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated in the future.
Punishment
A process in which a response is followed by a stimulus that decreases the likelihood of that response being repeated.
Undesirable Behaviours
Actions or reactions that are not wanted or are considered negative by society, a group, or an individual.
Strengthens
To increase in power, magnitude, or effectiveness.
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