Competitive Strategy. Bob Ice owns and operates Bob's Music Center, Ltd., a small firm that offers music lessons in Huntsville, Alabama. Given the large number of competitors and the lack of entry barriers, it is reasonable to assume that the market for music lessons is perfectly competitive and that the average $60 per hour price equals marginal revenue, P = MR = $60. Assume that Bob's annual operating expenses are typical of several such firms and individuals operating in the local market, and can be expressed by the following total and marginal cost functions:
where TC is total cost per year, MC is marginal cost, and Q is the number lessons given. Total costs include a normal profit and allow for Bob's employment opportunity costs.
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