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For simple loans, the yield to maturity
Somatic Marker Hypothesis
The theory that emotional processes guide (or bias) behavior, particularly decision-making, via bodily-related signals.
Unconscious
Refers to mental processes and content actively not present in one's immediate awareness, often influencing behaviors and perceptions.
Social Judgment
The process of evaluating and forming impressions about other individuals or groups, often influenced by societal norms and personal beliefs.
Self-Concept
An individual's self-perception formed through experience and interpretation of one's own actions and how others perceive them.
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