Examlex
If AE > Y, which of the following will NOT occur?
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
Cognitive Fit
The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.
Parent Brand Image
The overall perception of a parent company, which can influence the recognition and reception of its subsidiary brands.
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