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How does the Open Market Trading Desk conduct its operations?
The Billboard
A large outdoor advertising structure typically found in high-traffic areas, used to display promotional or advertising messages.
Billboards
Large outdoor advertising structures typically found in high-traffic areas, used for displaying promotional messages or campaigns.
Local Reach
The extent to which a business or service can impact or cover an area or community within a close geographic vicinity.
Place-Based Media
Advertising media that is located in specific places outside the home, such as billboards, transit ads, and digital signage, to reach target audiences in specific locations.
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