Members of the Board of Governors

question 58

Multiple Choice

Members of the Board of Governors

• A)must resign when the President who has appointed them leaves office.
• B)may serve no more than three consecutive four-year terms.
• C)serve for life or good behavior.
• D)serve one nonrenewable fourteen-year term.

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Definitions:

Sales Promotion

Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.

Coupons

Vouchers or codes offering a discount or rebate on a particular product or service.

Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.

Push Strategy

A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.