Examlex
The interest rate on unsecured loans between banks is called the
Hierarchy of Effects
A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.
Awareness
The state or level of consciousness where individuals or groups realize the existence or importance of something.
Consumer's Ability
The capacity of a consumer to make informed, effective, and efficient choices about the use of resources.
Product Brand
The identity given to a specific product or range of products by its manufacturer through branding.
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