Examlex
A CPA has to focus on whether a conflict of interest exists:
FAB Sequences
Stands for Features, Advantages, and Benefits; a sales technique that links product features to their advantages and the benefits for the customer.
Preparation
The process of getting ready for a specific event, activity, or undertaking by planning and arranging the necessary components.
Customer Understanding
The process and result of comprehending customers' needs, preferences, and behaviors.
Trial Close
A technique used in sales to gauge a potential buyer's interest or objections by asking for their opinion or commitment before the final close.
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