Examlex
During the course of working as an external auditor,you discovered that your audit client is going to build a new luxury ski resort in rural Utah.As a result,you purchased a vacation home near that resort in the expectation that housing prices will benefit from the announcement of a luxury resort being built nearby.Your action:
Marketing Research Approach
A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.
Data Mining
The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making and strategic planning.
Marketing Driver
A factor or a set of factors that influences the demand for a product or service.
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