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Enron's Use of Special Purpose Entities Led To

question 5

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Enron's use of Special Purpose Entities led to:


Definitions:

Media Impressions

A measure of the number of times content is displayed or viewed, regardless of clicks or engagement, used in advertising and media planning.

PR Impact

The effect or influence that public relations activities have on public opinion, brand reputation, or an organization's objectives.

Pro Bono

Professional work undertaken voluntarily and without payment as a public service, especially in legal contexts.

Edward Bernays

Known as the father of public relations, he was an influential figure in the early 20th century who applied psychological principles to advertising and public relations.

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