Some Commentators Have Suggested That Enron Would Not Have Collapsed

question 3

Multiple Choice

Some commentators have suggested that Enron would not have collapsed if it:

• A) Had enacted a Code of Conduct
• B) Had enacted a standard Code of Conduct rather than the weak one that it in fact had
• C) Had carefully complied with all of the provisions of the Sarbanes-Oxley Act
• D) Had not unduly focused on short-term stock performance

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Definitions:

Buying Center

A group of individuals within an organization who are involved in the process of making purchasing decisions.

New Buy

A purchasing situation in which a business customer is buying a product or service for the first time, requiring extensive decision-making and research.

IBM

International Business Machines Corporation, a multinational technology and consulting company known for its computer hardware, software, and IT services.

B2B Marketing

The marketing of goods and services directly to other businesses or organizations rather than to individual consumers.