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Pricing Strategy
A plan or approach used by companies to set prices for their products or services, taking into account factors like competition, costs, and customer demand.
Fixed-Price Policy
Setting one price for all buyers of a product or service. Also called a one-price policy.
Dynamic Pricing Policy
A strategy where prices are adjusted in real-time based on demand, supply, and other market conditions.
Penetration Pricing
A marketing strategy that involves setting a low price for a new product to attract customers and gain market share quickly.
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