The National Sales Manager for "I Colored This" (ICT) T-Shirts

question 29

Multiple Choice

The national sales manager for "I colored this" (ICT) T-shirts provides all salespersons with the payoff table shown next, giving the estimated profit when a retailer purchases from one to four dozen T-shirts. The probability of demand for each state of nature is also shown. How many dozen "I colored this" T-shirts should be purchased to yield the highest expected monetary value?

• A) 1
• B) 2
• C) 3
• D) 4

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Definitions:

Julian Rotter

Julian Rotter was an American psychologist known for his development of social learning theory and the concept of locus of control.

Behavior Modification

Techniques or interventions designed to change undesirable behaviors into more desirable ones through reinforcement or punishment.

Addictions

A complex condition, a brain disorder characterized by compulsive engagement in rewarding stimuli despite adverse consequences.

Continuous Reinforcement

A method of learning in which every correct response is followed by a reward, thereby reinforcing the behavior.