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To test the hypothesis, the Wilcoxon signed-rank test uses a:
Regular Basis
A consistent or recurring schedule or frequency at which a task or operation is carried out.
Aided Recall
A measure of advertising effectiveness where respondents are given some cues or hints to help them remember if they have seen an advertisement before.
Brand Awareness
The degree to which customers recognize and understand the characteristics or reputation of a specific brand's products or services.
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