Based on the Nielsen Ratings,the Local CBS Affiliate Claims Its

question 69

Multiple Choice

Based on the Nielsen ratings,the local CBS affiliate claims its 11 p.m. newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers,36% indicated that they watch the late evening news on this local CBS station. What is your decision if α = 0.01?

• A)Fail to reject the null hypothesis.
• B)Reject the null hypothesis and conclude the newscast does not reach 41% of the audience.
• C)Fail to reject the alternate and conclude the newscast does not reach 41% of the audience.
• D)Reject the alternate and conclude the newscast reaches about 41% of the audience.

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Definitions:

Product Life Cycle

The stages a product goes through from introduction to growth, maturity, and decline in the market.

Product Price

The amount of money required to purchase a product, determined by factors like cost of production, market demand, and competition.

Product Life Cycle

A theory that describes the stages a product goes through from its introduction to the market to its decline and eventual withdrawal.

Maturity

The stage in a product's lifecycle where growth slows down, and sales stabilize or start to decline.