Based on the Nielsen Ratings,the Local CBS Affiliate Claims Its

question 84

Multiple Choice

Based on the Nielsen ratings,the local CBS affiliate claims its 11 p.m. newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers,36% indicated that they watch the late evening news on this local CBS station. What is the p-value?

• A)0.3461
• B)0.1539
• C)0.3078
• D)0.0100

---

Definitions:

Expected Utility

A theory in economics and decision theory that describes how individuals might choose among risky prospects based on the expected outcomes' utility to them.

MAUT

Multi-Attribute Utility Theory, a decision-making framework that evaluates choices based on multiple criteria.

Image Theory

A descriptive theory of decision making positing that the process consists of two stages: (1) a noncompensatory screening of options against the decision maker’s image of values and future, in which the number of options is reduced to a very small set, and (2) a compensatory choice process (if necessary).

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.