A Bottling Company Offers Three Kinds of Delivery Service: Instant

question 20

Multiple Choice

A bottling company offers three kinds of delivery service: instant, same day, and within five days. The profit per delivery varies according to the kind of delivery. The profit for an instant delivery is less than the other kinds because the driver has to go directly to a grocery store with a small load and return to the bottling plant. To find out what effect each type of delivery has on the profit picture, the company summarized the data in the following table based on deliveries for the previous quarter. What is the weighted mean profit per delivery?

• A) $72
• B) $110
• C) $142
• D) $97

Recognize the importance of market segmentation and the selection of a target strategy.

Identify the process and significance of positioning products or services in the market.

Understand micromarketing and its application to target marketing efforts.

Grasp the concept of perceptual mapping and its role in understanding competitive positioning.

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Definitions:

Intuitor Personality

A personality type characterized by intuition, focusing on possibilities and abstract concepts over concrete details.

Sales Presentation

An organized effort by a salesperson to demonstrate a product or service to potential buyers, aiming to make a sale.

Prospect

An identified individual who may have an interest in a company's offerings, either a product or a service.

Event Planner

A professional responsible for organizing and coordinating all aspects of events, such as meetings, conferences, and social gatherings, ensuring they run smoothly.