Refer to the Following Breakdown of Responses to a Survey

question 64

Multiple Choice

Refer to the following breakdown of responses to a survey of "Are you concerned about being tracked while connected to the Internet?" What type of chart should be used to show relative class frequencies?

• A) A pie chart
• B) A bar chart
• C) A histogram
• D) A frequency polygon

Identify various sales promotion tools and understand their role in marketing strategies.

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

Assess the strengths and weaknesses associated with sales promotions and direct marketing.

Understand how promotions can be customized to match the specific needs of target markets.