A Convenience Store Owner Is Contemplating Putting a Large Neon

question 2

Multiple Choice

A convenience store owner is contemplating putting a large neon sign over his store. It would cost $50,000, but is expected to bring an additional $24,000 of profit to the store every year for five years. Would this project be worthwhile if evaluated using a payback period of two years or less and if the cost of capital is 10%?

• A) Yes, since it will pay back its initial investment in two years.
• B) Yes, since the value of the cash flows into the store, in present dollars, are greater than the initial investment.
• C) Yes, since the cash flows after two years are greater than the initial investment.
• D) No, since the value of the cash flows over the first two years are less than the initial investment.

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Definitions:

Tax Deductible

Expenses or investments that can be subtracted from gross income to reduce taxable income, ultimately lowering tax liabilities.

Income Tax Rate

The percentage at which an individual or corporation is taxed on their income.

Income Tax Expense

Income tax expense represents the amount of money a company or individual owes to the government based on their taxable income.

Deferred Tax Liability

A tax obligation that a company owes in the future due to temporary differences between its taxable income and its accounting earnings.